Built-in Social

Built-in Social

Essential Social Marketing Practices for Every Small Business

Book - 2013
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WILEY
How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.



Baker & Taylor
Outlines a step-by-step approach to redesigning a business for social relevance and higher profits by collaborating with trusted customers, sharing insights into overcoming obstacles, establishing a basic business structure and using visibility, community and authenticity to achieve measurable gains.

Publisher: Hoboken : Wiley, 2013
ISBN: 9781118529744
111852974X
Branch Call Number: 658.872 KORHA
Characteristics: 216 pages
Notes: Includes index

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