Neuromarketing for Dummies

Neuromarketing for Dummies

Book - 2013
Rate this:
WILEY

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

  • How neuromarketing works
  • Insights from the latest neuromarketing research
  • How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
  • Practical techniques to help your customers develop bonds with your products and services
  • The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.



Baker & Taylor
Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series' signature set of symbols to clue the reader in to key topics, categorized under such titles as Tip, Remember, Warning!, Technical Stuff and True Story. Original.

Baker
& Taylor

Presents the fundamentals of neuromarketing, exploring the nonconcious processes affecting consumer behavior and the role of emotion in consumer response, and offers ways to incorporate neuromarketing into research and marketing plans.

Publisher: Mississauga, ON : John Wiley & Sons Canada Ltd., [2013]
Copyright Date: ©2013
ISBN: 9781118518588
1118518586
Branch Call Number: 658.8342 GENCO
Characteristics: xiv, 392 pages : illustrations ; 23
Additional Contributors: Steidl, Peter
Pohlmann, Andrew P.
Notes: Includes index

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at GL

  Loading...
[]
[]
To Top