For God, Country and Coca-Cola

For God, Country and Coca-Cola

The Definitive History of the Great American Soft Drink and the Company That Makes It

Book - 2013
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Baker & Taylor
Traces the evolution of Coca-Cola from its quiet beginnings to the influential giant of today, and includes trivia facts, company lore, and stories of Coca-Cola's "secret formula."

Perseus Publishing
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.


Book News
Although Coca-Cola no longer contains cocaine, the company still uses an extract of coca leaves in its beloved soft drink. This and many other surprising facts are revealed in this illustrated, behind-the-scenes history of Coca-Cola's rise, falls, resurrections, and scandals. This third edition contains three new chapters on three CEOs from 2000 to the present, plus new material investigating claims that Coca-Cola bottlers conspired with paramilitary groups in Colombia, Guatemala, and Turkey to quell labor organizers. This edition also includes a copy of the original drink formula. The book is illustrated with b&w historical photos, ads, and posters, and the eye-catching red cover displays the book's title in the Coca-Cola font. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

Publisher: New York : Basic Books, 2013
Edition: Third Edition Revised and Expanded
ISBN: 9780465029174
0465029175
Branch Call Number: 338.7663 PENDE
Characteristics: 523 pages

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