The Great Tamasha
Cricket, Corruption, and the Spectacular Rise of Modern IndiaBook - 2013
Examines the history of cricket in India, discussing the creation of the Twenty20 cricket league and the corruption and scandal that followed.
The Great Tamasha is the story of modern India told through the prism of its national sport--cricket. The glitzy, scandalous Indian Premier League has captured the three forces of politics, business and Bollywood, revealing the highs and lows of Indian culture like nothing before it.
To understand modern India, one must look at the business of cricket within the country.
When Lalit Modi--an Indian businessman with a criminal record, a history of failed business ventures, and a reputation for audacious deal making--created a Twenty20 cricket league in India in 2008, the odds were stacked against him. International cricket was still controlled from London, where they played the long, slow game of Test cricket by the old rules. Indians had traditionally underperformed in the sport but the game remained a national passion. Adopting the highly commercial American model of sporting tournaments, and throwing scantily clad western cheerleaders into the mix, Modi gave himself three months to succeed. And succeed he did--dazzlingly--before he and his league crashed to earth amid astonishing scandal and corruption.
The emergence of the IPL is a remarkable tale. Cricket is at the heart of the miracle that is modern India. As a business, it represents everything that is most dynamic and entrepreneurial about the country's economic boom, including the industrious and aspiring middle-class consumers who are driving it. The IPL also reveals, perhaps to an unprecedented degree, the corrupt, back-scratching, and nepotistic way in which India is run.
A truly original work by a brilliant journalist, The Great Tamasha* makes the complexity of modern India--its aspiration and optimism straining against tradition and corruption--accessible like no other book has.
*Tamasha: a Hindi world meaning "a spectacle."
A history of modern India as reflected through a prism of its national sport documents the emergence of the IPL under businessman Lalit Modi, tracing its meteoric successes through the adoption of American commercial models before its equally dramatic downfall amid scandals and corruption. 20,000 first printing.
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