The End of Competitive Advantage

The End of Competitive Advantage

How to Keep your Strategy Moving as Fast as your Business

Book - 2013
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Baker & Taylor
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

Perseus Publishing
Are you at risk of being trapped in an uncompetitive business?

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.

Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.

This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today.

Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Are you at risk of being trapped in an uncompetitive business?

Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea?that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.

Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.

This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today.

Filled with compelling examples from ?growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.


Book News
The idea that the purpose of strategy is to achieve a sustainable competitive advantage is no longer relevant for many companies, McGrath (Columbia Business School) argues, and she proposes an approach to strategy that is based on the idea of transient competitive advantage, namely that to win in volatile and uncertain environments, executives need to learn how to quickly exploit short-lived opportunities. She outlines a set of practices based on this idea and shows how companies have used them, describing how companies can build the capability to move from arena to arena, rather than trying to defend existing competitive advantages; use disengagement to free up and repurpose resources; use resource allocation to promote flexibility; build continuous innovation; and compete in volatile markets. She ends by addressing the specific impact of this approach for leaders, employees, clients, and others. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

Baker
& Taylor

A strategy expert, arguing that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, offers a new set of principles and an updated philosophy for winning in a volatile and uncertain marketplace. 20,000 first printing.

Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]
ISBN: 9781422172810
1422172813
Branch Call Number: 658.4012 MCGRA
Characteristics: xviii, 204 pages : illustrations ; 25 cm

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