Built to Sell

Built to Sell

Creating A Business That Can Thrive Without You

eBook - 2011
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Penguin Putnam
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Baker & Taylor
A business parable about how to build a start-up that can operate independently from its creator introduces the fictional character of small business owner Alex, who when he is unable to sell his advertising agency learns from an entrepreneurial friend three defining criteria of a sell-ready company. 15,000 first printing.

Publisher: New York : Penguin Publishing Group, 2011
ISBN: 9781101514115
Branch Call Number: EBOOK
Characteristics: 1 online resource
Additional Contributors: OverDrive, Inc

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