Gamification Marketing for DummiesBook - 2020
"Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data"-- Provided by Amazon.com.
Publisher: Newark : John Wiley & Sons, 2020
Branch Call Number: 658.872 CHISH
Characteristics: 282 pages ; 28 cm