Marketing

Marketing

A How-to-do-it Manual for Librarians

Book - 1992
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Book News
Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyright Book News, Inc. Portland, Or.

Publisher: New York : Neal-Schuman Publishers, [1992]
Copyright Date: ©1992
ISBN: 9781555700959
1555700950
Branch Call Number: 021.7 WALTE
Characteristics: vii, 102 pages : illustrations ; 28 cm

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