Macroshift

Macroshift

Navigating the Transformation to A Sustainable World

Book - 2001
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Baker & Taylor
Arguing that the world is currently moving in the currents of a "macroshift," the author discusses the profound impact of technological advances, constant change, and the global economy on the human race. 25,000 first printing.

Book News
A short definition of "macroshift" is global change, but Lazlo's definition is more dramatic: "a shift that is all-embracing, rapid, and irreversible, extending to the far corners of the globe and involving practically all aspects of life." The macroshift, says the author, is driven by technology but unsolvable by technology. It is Lazlo's aim not to minimize or stop the macroshift but to "navigate" it, to "steer toward a humanly desirable outcome." The book charts the trashing of the planet and quality of life but suggests that the way out is holistic thinking or as the author puts it, an "evolution from logos to holos." Lazlo is founder and president of the Club of Budapest, an association dedicated to "developing a new way of thinking." Annotation c. Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
We live in the midst of one of the greatest technological revolutions in history, an era of deep-seated transformation-a macroshift in civilization, says preeminent scholar and futurist Ervin Laszlo. Its signs and manifestations are all around us, from the deadly HIV/AIDS epidemic sweeping Africa and the dangerous fire-trap sweatshops routinely killing workers in Bangladesh, to the environmental havoc created by genetic engineering, power plant pollution and mechanized agriculture. The application of new technologies has turned into a double-edged sword.
The world is growing together in some respects, but is coming apart in others. Worldwide economic globalization, another sign of the macroshift, all too often benefits the few rather than the many. Hundreds of millions live at a higher material standard of living, but thousands of millions are pressed into abject poverty. The richest 20% earn ninety times the income of the poorest 20%, consume eleven times as much energy, and eat eleven times as much meat.
There have been other macroshifts in human history, but they spanned centuries, allowing cultural values, beliefs, and change to occur gradually. Today, technology has reduced our time to adapt; the entire critical period of change is compressed into the lifetime of a generation.
Today's macroshift, explains Laszlo, harbors great promise, as well as grave danger. He outlines two possible scenarios: "The Breakdown," where we choose to drift without a change in our current direction toward chaos, anarchy, and destruction, or "The Breakthrough," where we collectively transform our thinking and behavior to produce creative, sustainable solutions to dangerous global problems. And he shows what each of us can do-politically, professionally, and privately-to bring about the Breakthrough and shape a humane and sustainable global future.
While technology is what drives the unprecedented speed of this macroshift, it is our vision, values, and actions now that will ultimately determine the outcome. The choice is up to us-the power is in our hands.

Publisher: San Francisco : Berrett-Koehler Publishers, [2001]
Edition: First edition
Copyright Date: ©2001
ISBN: 9781576751633
1576751635
Branch Call Number: 306.3 LASZL
Characteristics: xvii, 218 pages ; 24 cm
Additional Contributors: Club of Budapest
Notes: "The official report of the Club of Budapest."

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