Fundraising on the Internet

Fundraising on the Internet

The E-PhilanthropyFoundation.org's Guide to Success Online

Book - 2002
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WILEY
In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Book News
Not a list of potential money-bag sites, but a guide for nonprofit organizations to adapting the fundraising principles they are familiar with to the technology and culture of the Internet. People from the Foundation and others with experience survey the landscape, set out the fundamentals, outline the technology, and discuss outside resources and advanced topics. The first edition appeared in 1996. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Publisher: San Francisco : Jossey-Bass, [2002]
Edition: Second edition
Copyright Date: ©2002
ISBN: 9780787960452
0787960454
Branch Call Number: 658.1522 FUNDR
Characteristics: xxvi, 291 pages : illustrations ; cm
Notes: Includes index

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