Conducting A Successful Fundraising Program
A Comprehensive Guide and ResourceBook - 2000
The complete resource for fundraisers in any nonprofit organization!
Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
This guide outlines a unique approach to fundraising, covering traditional elements such as annual giving and corporate and foundation relations, as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors. It features a resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, and special events checklists. Dove is vice president of development and executive director of capital campaigns for the Indiana University Foundation and has written several books on fundraising. Annotation c. Book News, Inc., Portland, OR (booknews.com)