Comic Wars

Comic Wars

How Two Tycoons Battled Over the Marvel Comics Empire--and Both Lost

Book - 2002
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Baker & Taylor
A compelling behind-the-scenes look at the bitter bankruptcy battle over Marvel Comics describes the competition between tycoons Ron Perelman and Carl Icahn over control of the company and the ingenuity of Ike Perlmutter and Avi Arad, the owners of Toy Biz, who outmaneuvered the two powerful moguls.

Blackwell North Amer
In the late 1980s, financier Ronald Perelman, worth billions and riding high after his hostile takeover of the cosmetics firm Revlon, bought Marvel Entertainment - legendary creator of Captain America, the Incredible Hulk, Spider-Man, the X-Men, and other superheroes - and he had big plans. He not only began churning out more comic books, he also acquired sports cards and other subsidiaries, impressing Wall Street so much that after he took the company public, Marvel's market value ballooned to over $3 billion.
Perelman took advantage of the company's inflated valuation by selling junk bonds, and personally pocketing nearly $500 million. Meanwhile, Marvel's bank debt rose to more than $600 million. And then came the collapse of the comic-book and trading-card markets.
Enter rival corporate raider Carl Icahn, who sank a fortune into Marvel's bonds in an effort to wrest away control of Marvel - and to beat Perelman at his own game. As the competing tycoons went head-to-head, Ike Perlmutter and Avi Arad, two entrepreneurs who ran Toy Biz, a company that depended on Marvel superheroes, realized that their fate hung in the balance. They soon put in motion plans to take control themselves.
Bunkered in The Townhouse, his high-security Manhattan corporate headquarters, Perelman had Marvel declare bankruptcy. Icahn, an avid poker player, had to figure out if his foe was bluffing; the Toy Biz entrepreneurs needed to find a way to save from ruin the company they loved; and a team of killer lawyers representing the banks was faced with recouping their colossal debt. Thus, in United States Bankruptcy Court, began the comic wars - as ferocious and outlandish as any of Marvel's tales of good vs. evil.
Combining meticulous investigative reporting with entertaining storytelling, Comic Wars exposes the actions and motives of two Goliath-style corporate raiders, two innovative Davids, and some of the world's most prominent banks. It is the rollicking true tale of a unique Wall Street showdown, of Marvel's surprising emergence from the ashes of bankruptcy, and of its triumphant reinvention as the producer of such hit Hollywood movies as X-Men and Spider-Man.

Publisher: New York : Broadway Books, [2002]
Edition: First edition
Copyright Date: ©2002
ISBN: 9780767908306
Branch Call Number: 741.5097 RAVIV
Characteristics: xiii, 305 pages : illustrations ; 24 cm


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Apr 22, 2018

Highlighted the greed & maximizing profit via Saturday morning cartoons, action figures, graphic novels, questionable movies & any licensed products or creating exclusive distributor & ignoring making the actual comic book with dubious artists & writers.
A lot of direct marketing comic store & later sports card owners cursed Marvel & legalized Ponzi con artist so called financial wizard Rob Perelman as they went belly up or forced to bow down to new business practices & higher prices.
Icahn tried to buy imploded Marvel via now worthless junk bonds Rob flogged.
Sure I mad Toy Biz "White Knight" sold to Walt Disney or that Perelman never got punished for pocketing 500 million dollars.

Fascinating reading for anyone interested in Marvel and its history. This isn't about the comics at all: it's about the magnates at the top of the pyramid, who play with the money, not the product. A real eye-opener in many ways. It ought to be a TV miniseries: billionnaires fighting billionnaires, lawyers fighting lawyers, judges fighting other judges.

It's a wonder that Marvel Comics surivived the bloodbath.


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