Delivering the Goods
The Art of Managing your Supply ChainBook - 2002
We often think of great battles as having been won by superior strategy, bravery, or weaponry. Often, however, the greatest battles are decided by a much more mundane factor: logistics.
Delivering the Goods looks at business logistics through the history of successful military logistical operations undertaken by leaders from Alexander the Great to General Norman Schwarzkopf, and offers practical guidance on applying proven logistical principles to your business.
Consultant Schechter and writer Sander attribute the bursting of the dot.com bubble largely to neglect of the supply side of business, and the sales-based marketing philosophy that dominated American business during most of the postwar period. They begin by describing the origins of logistics as a military art, then explain its application to business. Annotation c. Book News, Inc., Portland, OR (booknews.com)