Pink Think

Pink Think

Becoming A Woman in Many Uneasy Lessons

Book - 2002
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WW Norton
From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.

Baker & Taylor
A pop-culture history of the quest for ideal feminine expression traces the advice of marketing experts from the 1940s to the 1970s, during which women were pressured to adhere to stereotypical roles, in a volume that displays period artifacts and memorabilia. Original. 30,000 first printing.

Norton Pub
From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.
Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success.Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.

Blackwell North Amer
What does it take to be the ideal woman? Women from the 1940s to the 1970s were coaxed to "think pink" by persuasive advertisements and meticulous (though often misguided) advice experts. Feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, of course. With a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era - from the dreaded yet intriguing "Dud" of the Mystery Date board game and the impossibly glossy Campus Queen lunch box to a daunting array of self-proclaimed authorities whose books and magazine articles promised readers everything they needed to attain "true feminine success."

Baker
& Taylor

A pop-culture history of the quest for ideal feminine expression traces the advice of marketing experts from the 1940s to the 1970s, during which women were pressured to adhere to stereotypical roles.

Publisher: New York : Norton, [2002]
Edition: First edition
Copyright Date: ©2002
ISBN: 9780393323542
0393323544
Branch Call Number: 305.42 PERIL
Characteristics: x, 235 pages, 8 unnumbered pages of plates : illustrations (some color) ; 21 cm

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