Making It in Public Relations

Making It in Public Relations

An Insider's Guide to Career Opportunities

Book - 2002
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Taylor
& Francis Publishing

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.


Book News
This introduction to public relations, written for those who wish to begin a career in the industry, discusses some of the basic activities of public relations firms and general philosophies of public relations, and describes where to find jobs. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002
Edition: Second edition
ISBN: 9780805840223
0805840222
Branch Call Number: 659.2 MOGEL
Characteristics: xiii, 349 pages : illustrations ; 24 cm

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