Consuming Kids

Consuming Kids

The Hostile Takeover of Childhood

Book - 2004
Average Rating:
Rate this:
Baker & Taylor
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

Perseus Publishing
With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents struggle to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages.

In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call the kid market,” taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children’s lives their health, education, creativity, and values are at risk of being compromised by their status in the marketplace.

Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Linn reveals the magnitude of this problem and shows what can be done about it. With a foreword written by research psychologist and author Penelope Leach, Consuming Kids is a call to action for parents, educators, legislators and anyone who cares about the health and well-being of children.


Norton Pub
A shocking expose of the $15 billion marketing maelstrom aimed at our children and how we can stop it. With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages. In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's livestheir health, education, creativity, and valuesare at risk of being compromised by their status in the marketplace. Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it.

Baker
& Taylor

Offers a frank and informative look at the way corporations and advertisers target children as a profitable demographic, as well as a look at their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children. 15,000 first printing.

Publisher: New York : New Press, [2004]
Copyright Date: ©2004
ISBN: 9781565847835
1565847830
Branch Call Number: 658.834 LINN
Characteristics: xiv, 288 pages ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at GL

  Loading...
[]
[]
To Top