Designing Brand Identity
An Essential Guide for the Entire Branding TeamBook - 2006-
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):
"An inspiring and powerful toolkit."
"Alina Wheeler provides a practical structure for the brand building process."
—Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
—Marty Neumeier, author, The Brand Gap
"A valued reference book for all members of the branding team."
Baker & Taylor
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Designer, consultant, and speaker Wheeler offers an updated reference guide to brand identity design for students and practitioners. Coverage includes the fundamental concepts of branding, including brand basics, identity ideals, identity elements, brand forces, and brand redesign as a company evolves; a five-part process of brand identity applicable to all types of situations regardless of the project's scope and nature; and 48 best practice examples. The third edition contains new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign. Illustrated throughout with color photographs and diagrams. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Library has: Recent editions