Marketing to Moviegoers

Marketing to Moviegoers

A Handbook of Strategies Used by Major Studios and Independents

Book - 2005
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Elsevier Science and Technology
"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

*Learn how to get your film seen by the public
*Learn how to inspire confidence in and generate excitement among investors and distributors
*Find practical solutions and strategies that you can apply to your own film
*Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know

Taylor
& Francis Publishing

"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Publisher: Burlington, MA : Elsevier Focal Press, [2005]
Copyright Date: ©2005
ISBN: 9780024080677
0024080675
9780240806877
0240806875
Branch Call Number: 791.4306 MARIC
Characteristics: xii, 300 pages : illustrations ; 23 cm

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