Fundraising Analytics

Fundraising Analytics

Using Data to Guide Strategy

Book - 2008
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WILEY
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

Book News
Birkholz, a leading expert in the field of fundraising consultation, has written this book which discusses the use of modern technology to process data for nonprofit organizations. As part of Wiley's AFP Fund Development series, this volume aims to stimulate creative thinking in the world of nonprofit fundraising, and how analytics can be used to ensure success in these efforts. Topics such as analyzing constituencies, prospecting methods and campaign planning are also presented in an effort to educate those involved with fundraising work. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Publisher: Hoboken, N.J. : John Wiley & Sons, [2008]
Copyright Date: ©2008
ISBN: 9780470165577
Branch Call Number: ADM OFF 658.1522 BIRKH
Characteristics: xvi, 224 pages : illustrations ; 24 cm
Notes: Includes index

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