YouTube for Business

YouTube for Business

Online Video Marketing for Any Business

Book - 2009
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Baker & Taylor
Provides information on marketing a business online with YouTube.

PEARSON

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

 

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

 

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

 

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

 

Front cover quote:

 

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

 

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

 



Book News
Miller explains how businesses can exploit the Web site designed for people to trade their amateur video clips. He includes general marketing advice as well as specific technical instructions on how to use the technology. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Publisher: Indianapolis, Ind. : Que, [2009]
Copyright Date: ©2009
ISBN: 9780789737977
0789737973
Branch Call Number: 658.872 MILLE
Characteristics: xviii, 265 pages : illustrations ; 23 cm
Notes: Includes index

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