How to Say It

How to Say It

Marketing With New Media : A Guide to Promoting your Small Business Using Websites, E-zines, Blogs, and Podcasts

Book - 2008
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Penguin Putnam
Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.



Random House, Inc.
Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Baker & Taylor
Provides aspiring entrepreneurs with a wide range of practical tools for effectively markeing a company in today's high-tech online world, furnishing a series of content templates, power words, and other resources designed to help build a community of customers online with a high-tech marketing approach. Original.

Publisher: New York : Prentice Hall Press, 2008
Edition: First edition
ISBN: 9780735204324
0735204322
Branch Call Number: 658.872 CLAXT
Characteristics: xvi, 224 pages ; 24 cm
Additional Contributors: Woo, Alison

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