Strategic Communications for Nonprofit Organizations

Strategic Communications for Nonprofit Organizations

Seven Steps to Creating A Successful Plan

Book - 2009
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WILEY
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Publisher: Hoboken, N.J. : Wiley, [2009]
Edition: Second edition
Copyright Date: ©2009
ISBN: 9780470401224
0470401222
Branch Call Number: 658.802 PATTE
Characteristics: xiv, 274 pages : illustrations ; 26 cm
Notes: Revised edition of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998

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