25 Most Common Sales Mistakes and How to Avoid Them

25 Most Common Sales Mistakes and How to Avoid Them

Book - 2009
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Baker & Taylor
A latest edition of a popular sales reference contains new advice on how to avoid career stagnation and selling on a product's strengths, counseling professionals on the author's key principles about what and what not to do. Original.

F+W Publishing
"25 Sales Mistakes is essential for any professional or organization committed to sales excellence."
--Michael A. Berman, Chief Operating Officer, Outside Ventures

In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:
  • Don't sell against a competitor
  • Don't be satisfied
  • Don't stop getting ideas
  • Don't use boilerplate proposals
  • Don't overuse e-mail
The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.

Publisher: Avon, Mass. : Adams Media, 2009
Edition: Third edition
ISBN: 9781598698213
Branch Call Number: 658.85 SCHIF
Notes: Previous edition: Holbrook, Mass.: Adams, 1995


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