Social Media Marketing

Social Media Marketing

An Hour A Day

Book - 2008
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WILEY
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Baker & Taylor
Describes how to incorporate social media into an active part of a marketing plan.

Publisher: Indianapolis, Ind. : Wiley, [2008]
Copyright Date: ©2008
ISBN: 9780470344026
0470344024
Branch Call Number: 302.23 EVANS
Characteristics: xxii, 409 pages : illustrations ; 24 cm

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