The Library PR Handbook

The Library PR Handbook

High-impact Communications

Book - 2009
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Book News
Intended for librarians who need to implement public awareness programs in communities, this collection of essays from experts in the field discusses the best strategies for adapting to the changing media landscape through the use of both traditional and technological tools. Editor Gould (director, American Library Association's Public Information Office) has collected essays that discuss such strategies as using op-eds and letters to the editor to inform public debate, harnessing celebrity brands for PSAs, using outreach tactics for media exposure and using a values-based approach for library advocacy. A chapter also discusses the steps needed to implement affordable Podcasts for library exposure. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Publisher: Chicago : American Library Association, 2009
ISBN: 9780838910023
0838910025
Branch Call Number: REF 021.7 LIBRA
Characteristics: 113 pages
Additional Contributors: Gould, Mark R.

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