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The Library PR Handbook
The Library PR Handbook
High-impact Communications
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Book
, 2009
Current format, Book, 2009, , All copies in use.
Book
, 2009
Current format, Book, 2009, , All copies in use. Offered in 0 more formats
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.
Intended for librarians who need to implement public awareness programs in communities, this collection of essays from experts in the field discusses the best strategies for adapting to the changing media landscape through the use of both traditional and technological tools. Editor Gould (director, American Library Association's Public Information Office) has collected essays that discuss such strategies as using op-eds and letters to the editor to inform public debate, harnessing celebrity brands for PSAs, using outreach tactics for media exposure and using a values-based approach for library advocacy. A chapter also discusses the steps needed to implement affordable Podcasts for library exposure. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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Gould, Mark R.
Subject and genre
Libraries — Public relations — Handbooks, manuals, etc.
Libraries and community — Handbooks, manuals, etc.
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Chicago : American Library Association, 2009.
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