New Retro, Classic Graphics, Today's Designs

New Retro, Classic Graphics, Today's Designs

Book - 2009
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Baker & Taylor
A lavishly illustrated history of graphic design celebrates classic examples in a range of international disciplines, in a reference for students and professionals that includes a historical survey and timelines of key figures and pieces.

Norton Pub
Reinterpreting the past—the greatest form of creative flattery—never goes out of fashion. In the midst of today’s technologically-driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century.Drawing on classic examples from the history of graphic design, New Retro shows how the past can be updated to the needs of today. This solidly researched and presented work is aimed at students, for whom much of the book’s content will be entirely new, and at design professionals, who are always looking for inspiration from the past.New Retro features a portfolio of the best international designs produced in recent years, presented by application: editorial, packaging, identity, promotional, and type design. It also includes an historical survey of graphic design, with timelines of key figures and pieces.
A concise history of graphic design with an astute selection of contemporary work that makes great use of past inspiration.

Book News
"Everything old is new again" is the theme of this retrospective of design. Dermody (typography, Dublin Institute of Design) and Breathnach, a professor of history of design, divide their brightly illustrated book into two main sections. The first follows the history of technological developments that facilitated the production of prints for various purposes in the Early Modern period. They also discuss the revivals of the 1880s, particularly Gothic. The second section is arranged by forms of design. Each example is described in terms of its influences and how they are used to evoke nostalgia. This book will be of interest both to graphic artists and historians of popular culture. Annotation ©2011 Book News, Inc., Portland, OR (

Publisher: London : Thames & Hudson, 2009
ISBN: 9780500514702
Branch Call Number: 741.609 DERMO
Characteristics: 240 pages : illustrations (some color) ; 27 cm
Additional Contributors: Breathnach, Teresa


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