The 22 Immutable Laws of Branding, How to Build A Product or Service Into A World-class Brand

The 22 Immutable Laws of Branding, How to Build A Product or Service Into A World-class Brand

Book - 2002
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Baker & Taylor
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Reprint.

HARPERCOLL

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.



Publisher: New York : HarperBusiness, [2002]
Edition: First edition expanded
Copyright Date: ©2002
ISBN: 9780060007737
0060007737
Branch Call Number: 658.827 RIES
Characteristics: xvi, 255 pages : illustrations ; 24 cm
Additional Contributors: Ries, Laura
Notes: Includes index
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."

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