Upstarts

Upstarts

How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit From Their Success

Book - 2010
Rate this:
Baker & Taylor
Cites the examples of young internet entrepreneurs while outlining eight key marketing, branding, and collaborating strategies that can be gleaned from the successes of such companies as Loopt, WordPress.com, and MentalFloss.

McGraw Hill

They’re young, they’re brash,they’re smart—and they’re77-million strong.

Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time.

Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different—and it’s changing the wayeveryone must do business now.

Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models.

The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into:

  • Building collaborative tribes
  • Deploying technology to yourcompetitive advantage
  • Disrupting the status quo
  • Deconstructing the GenY market
  • Generating branding buzz
  • Adopting a social mission
  • Inventing the workplace of the future
  • Reinventing your company

Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges.

The upstarts are here to stay. Are you?



Publisher: New York : McGraw-Hill, [2010]
Copyright Date: ©2010
ISBN: 9780071601887
0071601880
Branch Call Number: 658.022 FENN
Characteristics: xiii, 258 pages : illustrations ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at GL

  Loading...
[]
[]
To Top