Women Want More
How to Capture your Share of the World's Largest, Fastest-growing MarketBook - 2009
Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does.
In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril.
WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group′s Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women′s deepest desires, frustrations, and goals. The authors describe how this "invisible market" has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women′s needs is the key to repowering our crrent economy.
WHAT WOMEN WANT offers companies real strategies for growing their global markets by finding innovative ways to appeal to women′s needs and concerns through the results of their well-timed study. Business people should take note of the book′s many revelations. Among them:
Demands on time were cited as the number one challenge by 47 percent of our respondents.
48 percent said managing household finances was the top challenge.
The predominant sources of arguments between the respondent and her spouse or partner were:
- Money, 19 percent
- Chores, 15 percent
- Work schedule, 12 percent
- Children, 10 percent
- Sex, 10 percent
Some 68 percent of the respondents believe they are significantly or slightly higher than their ideal body weight
Only 25 percent of the women surveyed believe they are extremely or very attractive
44 percent say they rarely or never feel powerful
While the main audience is business readers, this book will appeal to a wide general audience, as well. Like Paco Underhill′s WHY WE BUY, WHAT WOMEN WANT doesn′t just offer a glimpse into consumer behavior, how to get their attention, and better serve their needs; it reveals what consumer behavior says about human psychology and desire.
Recognizing the increase in market power and social position women now have, Silverstein and Sayre, management consultants who specialize in consumer buying behavior, retail and packaged goods innovation, and market development, and fashion retail and beauty, respectively, explain how businesses can tap into this important and growing market. They contend that women have most of the control over spending and want better products and services to make their lives easier. They detail how companies can develop and market to them, describing categories women are interested in as well as those in which they are dissatisfied, including food, fitness, beauty, apparel, financial services, and health care, and companies that are leading the way in each. Their advice is based on a study conducted in 2008, The Boston Consulting Group Global Inquiry into Women and Consumerism, which surveyed 12,000 women around the world about aspects of their lives, as well as interviews with women in ten different countries and studies of 50 organizations that serve them. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Argues that the key to repowering the economy is by better responding to the shift in buying power being driven by women, in a book with helpful charts and graphs that offers such revelations as: the way to a woman's heart is through her stomach, pets make women happier than sex does, and more. 40,000 first printing.