The Next Evolution of Marketing

The Next Evolution of Marketing

Connect With your Customers by Marketing With Meaning

Audiobook CD - 2009
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This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
Publisher: Grand Haven, MI : Brilliance Audio, [2009]
Copyright Date: ℗2009
ISBN: 9781441816818
Branch Call Number: COMP DISC 658.8 GILBR
Characteristics: digital,1.4 m/s
8 sound discs (9 hr., 52 min.) : digital ; 4 3/4 in
Additional Contributors: Reizen, Bruce
Notes: Duration: 9:52:00
Compact discs
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