How Social Media Transforms the Way We Live and Do Business

Book - 2009
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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Baker & Taylor
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Publisher: Hoboken, N.J. : Wiley, [2009]
Copyright Date: ©2009
ISBN: 9780470477236
Branch Call Number: 330.9 QUALM
Characteristics: xix, 265 pages ; 24 cm


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Apr 24, 2012

This book was on a social media course recommended reading list (Algonquin College), so I had high hopes for it. These were soon dashed.

Don't get me wrong, author Erik Qualman has some good ideas about the social media phenomenon, but these could have been better covered in a blog (and they have been better covered by similar books eg. Groundswell).

Qualman's main obstacle is his inability to write coherently.

Luckily, you don't have to wade through this morass of a book. Extraordinarily, Qualman provides summaries of each chapter in the table of contents. Thank goodness for small mercies -LP


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kala73 Dec 22, 2011

Of good educational value in the world of social media. Lucid writing makes the content accessible to a broad spectrum of readers.


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