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Twitterville

How Businesses Can Thrive in the New Global Neighborhoods
Apr 24, 2012luciannepoole rated this title 4 out of 5 stars
I have to admit that I opened this book because it was on a recommended reading list for a social media course at Algonquin. But author Shel Israel provides such easy and enjoyable reading that I soon forgot I "had" to read it. In fact, I couldn't put it down! Who knew that learning about the roots of Twitter could be so entertaining, as were the trials and tribulations of big and small businesses and individual using Twitter. I had just opened a Twitter account when I first started reading this book, and now I know what to do with it for my business, thanks to Shel Israel. This is a must-read for anyone interested in using and making the most of Twitter.