Change or DieChange or Die

What if you were given the ultimatum: Make a radical shift in your life, or lose it all? This was the question Alan Deutschman posed in "Change or die," his sensational cover story for the May 2005 issue of Fast Company. Surprisingly, Deutschman concluded that although we all have the innate capability--and fundamental need--to change our behavior, we rarely ever do. Against all warnings and reason, heart patients and smokers continue to lead dangerously unhealthy lifestyles, and many doomed companies stick to the same archaic business practices that routinely destine them for failure. "Change or die" is not about merely reorganizing or restructuring priorities; it's about challenging everyone to make drastic transformations in all aspects of life--changes that are positive, attainable, and absolutely vital.